Conservative When Crowded: Social Crowding and Consumer Choice
نویسندگان
چکیده
منابع مشابه
When crowding of crowding leads to uncrowding.
In object recognition, features are thought to be processed in a hierarchical fashion from low-level analysis (edges and lines) to complex figural processing (shapes and objects). Here, we show that figural processing determines low-level processing. Vernier offset discrimination strongly deteriorated when we embedded a vernier in a square. This is a classic crowding effect. Surprisingly, crowd...
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Simona Botti is Assistant Professor of Marketing, S.C. Johnson Graduate School of Management, Cornell University (e-mail: sb376@ cornell.edu). Sheena S. Iyengar is Associate Professor of Management, Graduate School of Business, Columbia University (e-mail: [email protected]). The authors thank John Lynch, Alex Chernev, Kristin Diehl, and Anu Mitra for their careful, insightful review of a prev...
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An agenda (either Implicit or imposed) is a set of constraints on the order of selecting or eliminoting choice alternatives. It can be "top down," "bottom up" (as a tournament), or more general. The author's anolytic results identify which probobilistic choice rules are affected by agendas and when they are affected. The results also illustrate how agendas might be used to enhance target produc...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2013
ISSN: 0022-2437,1547-7193
DOI: 10.1509/jmr.12.0118